APPROACH
1. Discover
We begin with an exploratory conversation. Through a semi-structured interview and collaborative discovery, we uncover needs, gaps, and opportunities for growth.
2. Research
Following our initial conversation, I dive deeper through desktop research, market analysis, and competitor benchmarking.
3. Define
In a strategy workshop, we co-create a tailored roadmap upon my findings and your insights.
We align on goals, prioritise actions, and decide the best way forward.
4. Design & Deliver
I adapt my projects often using design thinking and service design tools, tailoring the process to your goals, timeline, and team.
SERVICES
"Be yourself; everyone else is already taken.”
Oscar Wilde
Starter Package
Ideal for
Startups and SMEs establishing or refreshing their brand presence for market entry or penetration.
Business Challenges
Lack of brand identity and positioning.
Uncertainty about target audience and market fit.
No digital presence.
Outcome
A digital brand book
Add on: A brand identity brought to life on the right digital channels with the option of ongoing support
Pricing
Starting from 24,000 DKK.
* Logo design is priced based on scope and complexity.
* Most projects cost around 44,200 with add-ons.
* Ongoing execution support is priced at a weekly rate tailored to the specific execution plan.
Included Services
Brand Positioning
Defining unique market positioning to differentiate from competitors and attract the right audience.
Brand and Visual Identity
Creating the tone, personality, message, logo*, color schemes, and brand guidelines.
Add-ons
Digital presence (TBD)
Strategy for your digital presence
SEO and user friendly website design
Setting up essential channels
Digital Maintenance & Support (TBD)
Content updates on your website
Regular performance and analytics checks
Light technical maintenance
Social media management
“To fly as fast as thought, to anywhere that is, you must begin by knowing that you have already arrived.”
Richard Bach, Jonathan Livingston Seagull
Growth Package
Ideal for
Startups and SMEs aiming to enhance marketing communication efforts to boost sales.
Business Challenges
Stagnant growth and market reach.
Inefficient marketing communication strategy.
Outcome
Marketing communication roadmap
Add on: Executions of the action plans and ongoing support
Pricing
Starting from 44,500 DKK.
* Most projects cost around 58,000 with add-ons.
* Ongoing execution support is priced at a weekly rate tailored to the specific execution plan.
Included Services
Brand Positioning
Defining unique market positioning to differentiate from competitors and attract the right audience.
Marketing Communication Strategy
Messaging & Brand Voice
Channel Strategy and Prioritisation
Content Strategy
Campaign strategy
Add-ons
Execution
Executions of action plans such as campaign management, content creation, promotional materials creation, creating target lists and outreach and more.
"What makes the desert beautiful, said the little prince, is that somewhere it hides a well..."
Antoine de Saint-Exupéry, The Little Prince
On Demand Package
Ideal for
For SMEs who want to stay agile, offering a modular menu of services you can mix, match, and make your own.
Client Challenges
Unclear direction regarding marketing mix.
Lack of market or user insights for brand positioning.
Poor user experience that impacts sales and growth.
Lack of control over the customer journey to optimise the moments that make or break it.
Outcome
A tailored strategy artefact based on actionable insights with practical solution offerings, designed to match your selected focus areas.
Add on: Executions of the plans and ongoing support
Pricing
Starting from 19,500 DKK.
*Each item is customisable according to the client's needs which effects pricing.
Services Available
Marketing mix audit
Mapping out your current mix of marketing activities to evaluate efficiency and impact across touchpoints.
Market Research
Analysing market trends, customer behavior, and competitive landscapes to identify opportunities.
UX Research & Strategy
Understanding user needs through research and identifying business challenges followed by ideation methods to explore solution opportunities.
Service Blueprinting
Mapping out service processes to identify areas for improvement and innovation.
Add-ons
Execution
Executions of the strategies, prototyping, testing of solution offerings and more.
Worked for and Collaborated with
